Alexa Bartimus | Fractional Marketing for Healthcare, Biopharma & Federal Health

The Landscape

Most teams don't have a marketing problem. They have an operator gap.

AI settled the tools question. Everyone has the same stack, the same models, the same ability to produce. What almost nobody has is someone senior enough to make the calls and close enough to the work to ship them.

01. The Strategy Gap

You were sold a plan, not a build.

Consultants hand you positioning and leave. Six months later the deck is still a deck. Strategy nobody ships is just an expensive opinion.

02. The Operator Gap

Adoption is settled. Operating is the job.

Every team has the same models and the same stack. Access isn't an advantage anymore. Judgment is. Knowing which plays matter, in what order, and having the hands to run them.

03. The Regulated Reality

Healthcare punishes generalists.

HIPAA, FDA, MLR review, payer dynamics. The hard part was never the creative. It's everything that has to be true before the creative ships. Generalists learn that on your budget.

Industries

Built for the markets where most marketers can't operate.

A decade of hands-on work across the healthcare ecosystem, from federal health programs to early-stage digital health startups.

Healthcare & Provider Tech

Hospital systems, behavioral health, value-based care, and the SaaS platforms serving them.

ii.

Biopharma & Life Sciences

Clinical, commercial, and patient-facing marketing for therapeutics, diagnostics, and biotech.

iii.

Federal Health

HHS, CDC, HRSA, and CMS program marketing with full understanding of federal procurement and compliance.

iv.

Digital Health Tech

Healthcare AI, wearables, remote care, and the digital-first platforms changing how care gets delivered.

How I Work

Three ways to plug me in.

Go-to-market ownership, embedded leadership, or the content and community engine. Sized to where you actually need help.

From $12K / month

Fractional GTM

I own the go-to-market motion end to end, starting where most teams leak: the handoff. Positioning, ICP definition, messaging, and sales and marketing finally running one motion instead of two. I build the system, then I run it.

Full GTM strategy ownership: category, positioning, and pilot motion
Sales and marketing running one motion. Same story, same language, same pipeline definitions.
The handoff fixed first: campaign-in-a-box your reps actually use, and marketing sitting in on the sales calls
Pipeline diagnostic that shows exactly where your GTM is leaking
ICP map with named personas, target accounts, and champion plays
Weekly cadence: async standup Monday, 30-minute 1:1 Wednesday, progress note Friday
Monthly one-page impact summary. Numbers, not adjectives.

Minimum 3 months. A named artifact ships every 30 days.

From $10K / month

Fractional Marketing & AI Execution

I embed with your team ~10 hrs/week as a strategic partner who leads and ships. GTM roadmap, AI-powered execution, budget optimization, and reporting tied to pipeline, not vanity metrics.

Senior marketing cover for your function, reporting to you
Editorial engine, content calendar, and campaign sprints
Monthly performance brief, rebuilt around what is actually working in your funnel
Weekly cadence: async standup Monday, 30-minute 1:1 Wednesday, progress note Friday
Direct partnership with your marketing lead or founder, working in your existing stack
Monthly one-page impact summary. Numbers, not adjectives.

Minimum 3 months. A named artifact ships every 30 days.

From $8K / month

Head of Digital, Content & Community

I lead one function end to end: digital, content, or community. Editorial engine, LinkedIn presence, newsletter, and audience building. Then I coach your team so they own the playbook after I step out.

Pick one named function and I lead it end to end
Digital: paid acquisition, organic growth, and analytics for one named channel
Content: editorial engine, weekly shipping cadence, voice rules enforced
Community: LinkedIn audience building, newsletter, and DM playbooks
Channel-of-the-month optimization, delivered as a named monthly artifact
Coaching your team on the playbook so they own it after I step out

Minimum 3 months. Built on the same playbook behind 16K LinkedIn subscribers.

The Advantage

Why a fractional partner + AI beats a hire or an agency.

The math, the speed, and the strategic depth, side by side.

	Full-Time Hire	Agency	Partner + AI
Annual Cost	$200K – $350K+	$120K – $300K	$60K – $180K
Strategic Vision	Yes	Limited	Yes + AI roadmap
AI Capabilities	Rarely	Outsourced	Built-in & custom
Execution	Sometimes	Junior team	Senior + AI leverage
Industry Expertise	Varies	Generalist	Deep healthcare
Ramp-Up Time	3 – 6 months	1 – 2 months	2 – 4 weeks
Commitment	Full-time salary	12-mo contracts	Flexible monthly

Testimonials

What people I've worked with say.

A decade of partnerships with marketing leaders, founders, and operators across healthcare and life sciences.

Alexa is an expert marketing professional. She is able to quickly bring value to any marketing team and deliver results. Her strengths include campaigns, social, content, and events marketing. A very positive attitude with a high level of integrity and professionalism.

Carrie FeordGlobal Marketing Leader

An outstanding digital marketer, someone always looking to exceed expectations and thinking about how to make things better. Her network and ability to spot talent make her an entire marketing department in one. An incredible digital marketing leader.

Jessica McCarthyHealthcare Start-Up COO

Alexa brings strong creativity and a thoughtful marketing perspective to her work. She's well suited for organizations seeking a marketing partner who can bring energy, ideas, and strategic input to their brand and growth efforts.

Orianna NienanManaging Partner, Antix Consulting

Marketing that moves at the speed of healthcare innovation.